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What does social media provide in terms of SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. While social media has become an increasing marketing channel in recent years, the majority of businesses have yet to make use of it. This is especially true to consider if you're planning to invest in search engine optimization. The creation and management of social media accounts is extremely important to assist in SEO efforts, even though the benefits of social media aren't always obvious. There are many reasons why you should consider social media as part of your overall strategy to be online There are five main reasons it's important to SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines utilize online conversations as part of their ranking algorithms. If people tweet, share, like, comment or share an article, this is called a social engagement. A piece of content that has the highest number of social engagements will be able to show more social signals. Social signals are utilized by search engines to rank content. It's a method of determining the content that people consider useful over what their algorithm decides is good quality. A piece of content can be immediately indexed whenever it's attracting a significant amount of social interactions.

2.) Link Building
It's long gone from the moment when you could simply go out and ask for hyperlinks from other sites. Google's Panda/Penguin algorithms have compelled SEOs to build links by using the traditional method of creating high-quality content that is relevant. What is the best way to reach websites which are willing to hyperlink to your content, if the request is thought to be "unnatural"? Social media is the answer. Social media lets you post your content and share it with appropriate audiences that are willing to share it with others, if it is worth linking to. These users will then share your content with others and boost your authority.

3.) The amplifying of content
You can create all the high quality content you want, but it won't gain any traction without amplifying it. Email marketing is an effective method to increase the reach of your content but it's only going to get to those on your marketing list. You can also reach new audiences through social media. Once you share your content, your following will also spread it to their networks if they find it useful. This will cause them to spread the word to their networks to increase your reach. In return, you gain lots of relevant traffic such as inbound links, branding awareness and social signals All of these are used by search engines to judge the quality of content.

content amplification lifecycle

image4.) Brand Awareness & Signals
Brand recognition and brand identity can inform search engines much about the credibility of your website as well as the degree to which it should be trusted in its ranking algorithms. Social media aids in building an image for your business and also boosts the content you publish. This is what Google calls co-citation. Making these co-citations with social media can improve Google's trust in your website , and will also help by using branded search terms.

5.) Social Indexing
Search engines have been indexing social media accounts for a few years now which means that they appear in results pages for search engines. This allows your brand to be displayed in search results for brand-related queries, which aren't only restricted to your business's website. However, it's even more than that. Individual Tweets from Twitter were once indexed and shown in search results as well providing another method to ensure your content's ranking in the search results. That was only temporary for a few months before Google made the decision to stop it , Socialwb.com/%d8%b4%d8%b1%d8%a7%d8%a1-%d9%85%d8%aa%d8%a7%d8%a8%d8%b9%d9%8a%d9%86-%d8%aa%d9%88%d9%8a%d8%aa%d8%b1/ up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.

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